Sometimes it just doesn’t make sense for your customer to make a payment in person. Whether you operate an online store, do business over the phone, or simply want to provide additional convenience for your customers, offering ways to pay remotely can send your profits skyrocketing. In this post we’ll explore three common methods of accepting card not present payments so you can decide which one is right for you.
Ecommerce Store: Fully Integrated Payments
We’ll start with the most recognizable (but also the most complex) method of accepting card not present payments – an ecommerce store. With this method, you sell your products and services via an online shop using specialized shopping cart software like WooCommerce or Shopify. There are a variety of options out there, so do your research and find the one that works best for you. Customers completely self-serve with this model – they browse the store, add the products or services they like to their cart, and checkout directly on your website. There are some security concerns associated with online stores, especially when it comes to PCI compliance. Work with your credit card processor to determine the best way to set up your ecommerce solution so you don’t run into problems down the road.
Payment Buttons: Streamlined Service
Don’t want to invest the time and money in setting up a full ecommerce store or simply can’t deal with the PCI compliance headaches? Consider adding a payment button to your website. The code snippet is easy to add to your site’s backend, and you shouldn’t need a web developer to do it. When your customer clicks on the button they will be taken to a secure page that’s not hosted on your domain (protecting you from PCI compliance requirements) where they can input their payment information. This allows your customers to make payments on their own terms, including when your business is closed, without the hassle of setting up a complete ecommerce solution.
Text to Pay: The Ultimate in On-Demand Payments
Let’s say you own an auto repair shop. You’re all too familiar with the end of the day rush when all your customers are streaming in, trying to pay and pick up their vehicles. What if they could skip the line and just go right to their car? With a text to pay solution like the one from 360 Payments, you can do just that. When your customer’s order is ready to be picked up, simply send them a personalized payment link that will allow them to review their invoice and pay it from wherever they are. Your front office staff will thank you, and your customers will too. Everybody loves to save time.
So Many Choices!
No matter which option you choose to process card not present payments, make sure you’re working with a credit card processor you trust. They can help you determine which solution would be best for your needs and help you navigate security and other concerns. Give 360 Payments at call at 1-855-360-0360 or drop us a line on our website. We’d love to help you accept card not present payments in the way that makes the most sense to you.
PS – If you’re not accepting credit cards yet, here’s why you need to start today.
PPS – Recurring payments could be just what your business needs to take profits to the next level. Here’s why.